Start Using Video Email Signatures...Here's Why

Start Using Video Email Signatures...Here's Why

Have you found yourself mindlessly clicking through your emails? Wistia.com says we receive about 122 emails per day, which means mindlessly clicking is one of our daunting daily activities. If we could assign one thing in common to all the emails we look past it would be that they lack anything unique. Sure, they might be aesthetically pleasing with nice fonts and color schemes, but that can only bring a viewer's attention so far. We are going to show you why video email and video email signatures are going to take your emails to the next level.

Why You Should Implement Video on Your Website

Why You Should Implement Video on Your Website

Video marketing sets the stage for more interactions between consumer and brand in a way that doesn’t necessarily feel like marketing. Video is shared more frequently than any other type of media on Facebook, Instagram, and Twitter. In fact,  Entrepreneur.com says users are 39% more likely to share content if it is delivered via video. Many big name companies have already figured this out and have mastered the art of video marketing. We know they’ve mastered it because consumers are buzzing about the products. Consumers have more access and exposure to advertisements than they ever have before. Marketing videos reveal what’s in it for us, which is what really matters to the consumer in a product. Check out these companies who have great marketing campaigns.

Why You Should Use Infographics in Your SEO Strategy

The key to creating a valuable SEO strategy has already been done for you. Our friends at HubSpot and SerpLogic have created a six-step approach to helping business owners like yourself create infographics that convey a clear, digestible message to the viewer. HubSpot says you need to paint your viewer a picture, literally, if you want better SEO and more viewers.

Infographics are visually appealing, but they also condense the information you could read in a paragraph into easy to read bullets. Infographics highlight the important information for a reader and exclude the less important details. The brain processes visual information 60,000 times faster than text and 40 times more visual content gets shared on social media than any other content. More social media shares means increased target referral traffic for your website.  

HubSpot has done the work for you and broken down the six step model into an infographic to see for yourself how digestible an infographic is. Follow the advice from the pros and watch your follower count grow.

Since HubSpot says readers usually spend only 15 seconds reading the content on a page, we’ll let you get to the good stuff. To see the infographic on how to create great infographics and increase SEO, click here.


 

 

7 Ways to Improve Your Business with Video

7 Ways to Improve Your Business with Video

As a marketing manager, you already know there are several strategies to help you succeed in gaining your prospects attention. Being a smart marketing manager on the other hand means you are constantly identifying new strategies to differentiate from the competition that will u reach, earn, and ultimately retain customers better than your previous efforts.

We are living in a time where we crave meaningful relationships when doing business. If you look at basic human nature, the most effective way in creating that meaningful relationship is through face-to-face meetings, but the problem is people are busier than ever and it is difficult to get in front of your prospect. This is where the power of video comes in because it helps you and your employees create those meaningful relationships with prospects by allowing you the next best thing to in-person meetings. 

3 Ways to Make Your Marketing Strategy Work for You

3 Ways to Make Your Marketing Strategy Work for You

According to HubSpot, an effective video marketing campaign is just as powerful as having a full-time 24 hour sales rep. By creating useful content and aiming viewers to a clear, focused value proposition, you will gain the marketing advantage you’ve always dreamed of.