Have you found yourself mindlessly clicking through your emails? Wistia.com says we receive about 122 emails per day, which means mindlessly clicking is one of our daunting daily activities. If we could assign one thing in common to all the emails we look past it would be that they lack anything unique. Sure, they might be aesthetically pleasing with nice fonts and color schemes, but that can only bring a viewer's attention so far. We are going to show you why video email and video email signatures are going to take your emails to the next level.
Take this into consideration. Here’s a screenshot of an email I intended to send to my colleague, Matt. I could easily send him a boring, black and white email that he might miss because I’m sure he receives numerous emails a day….
On the other hand, I could just as easily (if not easier) send him a video that could better show him what I really want to say and how I’d like to say it. Now let’s take the video email approach. Watch my email video, and note the differences.
Can you see the difference? I was able to put inflection in my voice, not only to personalize the message but also humanize it. Hearing someone’s voice and hearing the tonal changes really makes for a better communication experience because you can hear sincerity, but you can’t necessarily read it.
I was able to fit in much more detail than what I had listed. This means instead of boring Matt with a “shopping list” of things we talked about, I can remind him in more detail. This means no missed messages and no needing to assume what I meant. I can tell him directly as if we were speaking in person.
Still not convinced you too should be using video emails? Consider this: Brainshark.com says video emails boost open rates by 20% and increase click through rates by 2-3x’s traditional email. Using video as the communication medium increases the likelihood that your email recipient will open and engage with the content of your email. Brainshark.com also says that simply using the word “video” in your subject line will boost open rates by 19%, click-through rates by 65% and reduce unsubscribes by 26%. If you had the opportunity to change one thing about what you’re already doing to increase your business interactions, it should be to implement video emails!
Ok, so maybe you’re thinking video might not be the best approach for communicating with newer customers. Well there’s a video solution for that, too. A video email right off the bat might be too personal for some, but a video email signature might be just the trick to introduce yourself. A video email signature allows you to convey all the important information you need to in regular text, but includes a personalized message at the end that will allow your new customer the chance to get to know you. Take a look at how Wistia.com’s Margot da Cunha flawlessly executes her video email signature:
From everything you’ve just seen, we at SurgeCurve strongly encourage you to give video email a try. Whether it’s a body email or just a video signature, you have the greatest chance of getting noticed and not just sent to the trash can. We know what you have to say is important so show the people you’re communicating with that it’s important too.