According to HubSpot, an effective video marketing campaign is just as powerful as having a full-time 24 hour sales rep. By creating useful content and aiming viewers to a clear, focused value proposition, you will gain the marketing advantage you’ve always dreamed of.
1. Share useful content. This is what customers want to see because they will start to implement it if they see value. What is value? Anything that helps them make money or save money. Don’t be scared, it's okay to offer some free tips and tricks. People love that kind of stuff because their mindset is, “If this company already has all of this great information for free, imagine all of the great stuff I can pay for.” If a viewer is able to take away just one thing from something you’ve shared or posted, you’ve done your job. Sharing useful content does not always mean that it has to be original. Some of the hottest blogs out there share pages from other sources (HubSpot, StoryNeedle, just to name a couple). These blogs help their prospects and customers.They understand that in order to do that they might not have all of the answers so they have to gather content from other sources.
Along the lines of useful content, trending information is also useful in that it provides the viewer with something that other people are currently talking about. Seeking out knowledge and sharing it to your customers says that you care about your customers success.
2. Be selective. Now that you have the recipe to create valuable information this does not mean that you should be sharing everything that you think is valuable. Be selective in your process by making sure the information you share is relevant and relates back to the people that really matter; your customer. By sharing irrelevant information, your readers are more likely to stop following your posts and will begin to be annoyed with a newsfeed full of content that isn’t applicable to them. An easy way to avoid producing bad information is survey your clients before you post. Ask them what type of information they want to hear. When you post things they want to hear, they are more likely to interact with your posts by clicking and sharing. The more they interact with you, the better chance you have at being seen.
3. Share a clear message. There is nothing more frustrating than visiting a page and not knowing exactly what kind of product or service is being offered. Ambiguity in messaging is one of the fastest ways a viewer will quickly close out of the page and forget the brand. If you’re a tech company, share things relevant to the field and fresh content. Show your viewers that you are keeping up too.
Making an impactful first impression with a clear mission statement will draw interested clients, creating that emotional relationship and memory with your brand. Once brand recall is established, according to Marketing91.com, consumers are more likely to stick with your brand and buy from you repeatedly. Brand recall allows consumers to instinctively purchase from the same brand given that their experience was pleasant. The value of your brand is directly connected to its presence in your customer’s memory.
Your ability to execute a marketing strategy says a lot about your business in that your content and messaging are what the consumer will remember you by. As a business owner, you have limited time, energy and money to spend so make your first impression count.